March 5-7, 2025 | Natural Products Expo West, Anaheim, CA
GL Stevia, a global leader in steviol glycosides, successfully showcased its next-generation stevia innovations at Natural Products Expo West (NPEW) 2025. With growing recognition of Reb D, Reb M, and Glucosyl Steviol Glycosides (GSG) in North American and European markets, the exhibition provided an ideal platform to highlight the latest advancements in stevia sweeteners and industry trends.
Growing market awareness of new generation stevia
At NPEW 2025, GL Stevia observed a significant shift in market awareness. Reb D, Reb M, and GSG have gained recognition among industry professionals, with more food and beverage manufacturers considering them as superior alternatives to traditional stevia extracts.
One of the most exciting trends witnessed at the event was the launch of PURE-ENERGY, a new beverage that exclusively uses Reb M as its sole sweetener. This development signals a growing preference for high-purity, single-source stevia formulations that deliver a sugar-like taste without the need for artificial sweeteners or additional masking agents.
"We are excited to see brands fully embracing Reb M as a standalone sweetener," said general manager Jeffrey. "PURE-ENERGY is a great example of how manufacturers are prioritizing clean-label, sugar-free formulations while maintaining excellent taste. This aligns perfectly with our vision—offering stevia solutions that are sweeter, more cost-effective, and better tasting.”
Stronger relationships with long-term clients
Beyond engaging new customers, NPEW 2025 also provided an opportunity for GL Stevia to reconnect with long-term clients. Many existing partners visited the booth, allowing them to experience firsthand the enhanced taste and functional benefits of new generation stevia.
For these loyal customers, the improvements in Reb D, Reb M, and GSG were clear. Through on-site tastings, they were able to compare the cleaner taste, reduced bitterness, and improved aftertaste of the new solutions. The direct interaction reinforced confidence in GL Stevia’s ongoing commitment to innovation and quality.
"Meeting our long-term partners in person allowed them to truly experience the advancements we’ve made in stevia sweeteners," said business director Lucy. "Many of them noted the significant improvement in taste, which strengthens their trust in our solutions and reinforces why they continue to choose GL Stevia as their preferred supplier.”
New-generation stevia: Better taste, better value
GL Stevia’s latest innovations—Reb D, Reb M, and GSG—represent the future of natural sweeteners. Designed to address the taste challenges of traditional stevia extracts, these products provide a smoother, more sugar-like sweetness while maintaining clean-label and cost-effective advantages.
The on-site tasting sessions at NPEW 2025 generated strong interest from food and beverage brands looking to improve their formulations. Industry professionals praised the balanced sweetness, minimal aftertaste, and high-quality formulation of these next-generation stevia solutions.
"Our goal is to provide manufacturers with high-quality, great-tasting, and cost-effective stevia solutions,” said general manager Jeffrey. "With growing consumer demand for natural sweeteners, we believe that next-generation stevia will play a pivotal role in shaping the future of the industry.”
The future of stevia: Sweeter, more affordable, and more competitive
As consumer preferences continue to evolve, food and beverage manufacturers seek solutions that not only taste better but also offer economic advantages. GL Stevia believes that the future of stevia lies in formulations that are sweeter, more affordable, and more versatile for a broad range of applications.
With the positive market response at NPEW 2025, Reb D, Reb M, and GSG are set to play a crucial role in next-generation sugar reduction strategies. As research and development efforts continue, GL Stevia remains committed to providing superior stevia solutions that balance taste, cost, and functionality.
About GL Stevia
GL Stevia is a global leader in steviol glycoside solutions, specializing in high-purity sweeteners such as Reb D, Reb M, and Glycosylated Steviol Glycosides (GSG). With a strong focus on innovation, sustainability, and superior taste, GL Stevia partners with food and beverage manufacturers worldwide to create healthier, sugar-free products that meet the evolving demands of consumers.
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All images in this article are sourced from: GL Stevia