The demand for "sugar reduction" is spreading from mooncakes to a small piece of cake, a cup of afternoon tea, a sweet and sour spare rib and a box of ice cream. China is the third largest sugar market in the world, with per capita sugar consumption significantly exceeding WHO standards. Sugar reduction and sugar control have been included in policy advocacy.

 In demand, policy under the dual wheel drive, sweetener market to prosperity. Sugar consumption in China has slowed down in the past five years, with an average annual compound growth rate of less than 1%, while that of low-sugar or sugar-free products is more than 20%.$27.94 billionAccording to Valuates Reports, the global market for natural sweeteners is expected to reach $27.94 billion by 2026. According to a study on the sweetener conducted by Deakin University in Australia, stevia showed the highest growth rate among regions covered by stevia data between 2007 and 2019. What does stevia's growth depend on?          Is the future of stevia the C-spot of sweeteners?          Why is the global growth rate so high when stevia is not                growing at home?                                                                            What do consumers think about stevia?
       

Natural high-power sweeteners, currently only stevioside and monkfruit glycoside, which is also the current market more attention to the two natural plant high-power sweeteners. Stevia, also known as stevia, is a glycoside extracted from the leaves of stevia, a plant in the Compositae family. It is a high-power sweetener with 0 calories and 0 calories, making it a perfect choice for consumers on the road of reducing sugar.

In the trend of sugar reduction, consumers will encounter some pain points when they start to use sugar substitute. In the case of baking, for example, splenda doesn't have a Maillard reaction, it doesn't ferment and puff.Compared with sugar alcohols, stevia and momorrhodoside are both derived from plants and have a natural advantage. And stevia has a cost advantage compared with "out of the loop" erythritol, and siroside.Although stevia has some advantages compared with erythritol in the "out of the circle", in the inherent thinking of consumers and researchers, stevia is still a sweetener with bad taste, which limits its development to a certain extent. However, the application trend of stevia is constantly expanding in the global market.