Green Stevia Institute:
"The current beverage and food market is trending toward healthy and functional, and the end of health is sugar reduction. How will China's new sugar reduction market look in 2022? Where are they concentrated?"
According to Innova2022 data, new product development claims in China's sugar reduction market in 2022 were mainly concentrated in soft drinks, sports nutrition, children's food, confectionery, dairy and bakery.Source:Innova2022
Energy drinks have also been a popular category for sports nutrition drinks. So where should energy drink research and development go?
Consumers pay more and more attention to health, which is not only to pay attention to the regular work and rest, but also to pay more attention to the intake of food.
At the end of the health spectrum is sugar reduction: consumers are aware of the importance of sugar control for their health.Moreover, according to the data survey, consumers in first-tier cities are more up-to-date with the concept of sugar reduction, and their view is more inclined to use "natural sweeteners".The idea of natural extraction is inherently healthy in consumers' preferences. The same is true for consumers when it comes to reduced sugar sweeteners.Source:Cargill "Sugar Reduction" consumer research
Young people are more open to the concept of "reducing sugar", while middle-aged people are more conservative and realistic. Middle-aged people have their own criteria for the concept of reduced sugar, and pay more attention to the claim of no added sugar.Source:Cargill "Sugar Reduction" consumer research
According to consumer preference, in the product development, have to consider the use of non-application sweeteners. Add "0 sucrose" to energy drink, set the hot words in the market in the highlights of the product, functional and healthy in one.As for the choice of sweeteners, it is not only to achieve "sugar reduction". Consumers have never made a compromise on taste in their purchase preference. Good taste and natural health concept are the ultimate consumption goals of consumers.Stevia side is a natural product extracted from plants. Its components vary in size, price and taste. Xinghuagreen is committed to working with Chinese food and beverage enterprises to jointly create products with stevia side as C-position and provide stevia solutions under the trend of sugar reduction.Sweeteners are one of the minutiae of energy drink development. But if the sweetener does not affect the taste at the same time, but also the natural, reduced sugar as a highlight, do not let the product cut points, but for the product points. This is the result that the R&D and marketing personnel all hope that China's energy drinks can have new breakthroughs and new recognition.
