The sweetener market in the United States is driven not only by increasing consumer demand for natural and healthy alternatives, but also by the rising prevalence of diabetes and obesity, shifting consumer preferences toward low-calorie and low-sugar diets, and growing awareness of the harmful effects of artificial sweeteners.

    In the U.S. sweetener market, stevia as a natural sweetener has gained popularity in recent years due to its zero calories and low glycemic index.
            

According to a recent market research report, the United States is the largest market for stevia, accounting for more than 30 percent of the global stevia market share. The US stevia market is expected to continue its growing trend with a compound annual growth rate (CAGR) of 7.2% from 2021 to 2026. This increase is mainly due to increasing consumer demand for natural and healthy alternatives to traditional sugar and artificial sweeteners.

There are a variety of different types of stevia products on the market today, including powder, liquid, and stevia mixed with other sweeteners. Of these, the powdered form of stevia occupies the largest market share, which will exceed 50% by 2020. 

    Stevia is not just used as a table sweetener, but is also widely used in food and beverages. Such as tea, coffee and soda, as well as snacks, baked goods and dairy products. In recent years, stevia has also been used in products such as condiments, sauces and condiments.
            

As the demand for stevia continues to grow, there are also some notable new trends on the market. Non-gm and organic stevia products are growing in popularity as consumers become more aware of the potential health and environmental impacts of Gmos.

As the demand for stevia continues to grow, there are also some notable new trends on the market. Non-gm and organic stevia products are growing in popularity as consumers become more aware of the potential health and environmental impacts of Gmos.

    The current market in the United States has several major players in stevia, with the top four companies accounting for more than 60 percent of the market. 
            

These include PureCircle, GL Stevia, Cargill and Tate & Lyle. purecycle is the largest player in the market, with a market share of about 25% in 2020. GL Stevia is next with about 20%.

Overall, the stevia market in the United States is a rapidly growing industry that is expected to continue its growth trajectory in the coming years. With the increasing demand for natural and healthy alternatives to traditional sugar and artificial sweeteners, stevia is well-positioned to be a major player in the sweetener market for years to come.With different types of stevia products available in the market, and major companies operating in the industry, the future of the stevia market in the United States looks promising.