Purecircle in Chicago, Illinois in the United States, founded the global stevia information platform (www.globalsteviainstitute.com). To help consumers and food producers provide comprehensive stevia information, the platform will provide accurate stevia lovers, consumers, and the food industry.

    The Institute employs Dr. Keys-thomas Ayoob as its executive director. Dr. Ayoob is a pediatric nutritionist with over 25 years of experience. Dr. Ayoob, who is also a clinical professor of pediatrics at Albert Einstein Hospital in the Bronx, New York, will lead scientific advisory panels from around the world to conduct stevia research.
   

   

Dr. Ayoob is an ideal leader for the Global Stevia Association, Magomet Malesagov said. Dr. Ayoob is a well-known international expert on nutrition issues. We are confident that he will be able to contribute to the world's stevia community at the Global Stevia Institute.

   

     Over the past few decades, Americans have developed a sweet tooth, consuming an average of 100 pounds of sweetener a year.   

We start craving sweets in infancy, but with more than 64 percent of adults in the United States suffering from overweight or obesity, it's more important than ever that we find popular sweeteners to help those fighting obesity, diabetes and other chronic diseases,       

           

 Dr Ayoob said:                               "The institute will become an important player in education, food and beverage manufacturers."