With the popularization of health knowledge among consumers, the consumption of dairy products has become more diversified. In the dairy industry, there is a trend of emphasizing both functionality and taste, nutrition, and health. New products continue to emerge to meet the diverse needs of consumers. The demand for convenient, portable, and ready-to-eat snack options is increasing. According to the latest data, 60% of surveyed consumers prefer snacks over regular meals, with a stronger preference among consumers around the age of 20.

The trend of dairy product snacking can be seen in the following aspects:

1.Miniature packaging of dairy products

    Traditional dairy products are typically sold in large packaging, such as milk and yogurt. As the consumption of traditional dairy products such as milk and yogurt approaches saturation, dairy companies are venturing into the dairy snack sector to expand the market and meet consumer demands. 

With the growing trend of snacking, many brands are introducing small-sized dairy snacks, such as yogurt cups, cheese balls, and cheese cups. These mini-sized products are convenient to carry and can be enjoyed anytime, anywhere, catering to consumers' demand for food convenience and on-the-go consumption.

2.Innovative dairy snack products

Traditional dairy snacks mainly consist of yogurt and cheese products. However, with consumers' increasingly diverse product demands.

     Dairy companies are no longer limited to traditional yogurt and cheese, but are expanding their dairy offerings to cover more product categories. Examples include dairy crisps, yogurt jellies, cheese biscuits, etc. These products combine the texture and nutrition of dairy with the convenience and taste appeal of snacks. 
            

3.Enhanced nutrition in dairy snacks

To meet consumers' demand for health and nutrition, dairy snacks are also incorporating more functional ingredients.

    Examples include protein-rich cheese balls, yogurt particles with added grains and nuts, etc. These products not only provide the texture and flavor of dairy but also offer a richer nutritional composition, allowing consumers to obtain more nutritional value from their snacks. 

4.Reduced sugar and health trends in dairy snacks

With the increasing health awareness and consumers' aversion to high-fat and high-calorie foods, dairy companies are paying more attention to the health and functionality of their dairy products.

    They are launching a series of low-fat, low-sugar, high-protein, and additive-free dairy snack products. These products aim to meet consumers' demand for healthy and nutritionally balanced snacks and provide additional benefits, such as immune enhancement and gut health improvement.
            

Catering to consumers' health needs. It is foreseeable that the dairy snack market will continue to grow in the foreseeable future, with the emergence of more new products and innovations.

The trend of dairy product snacking is driven by changes in consumer needs and lifestyles. This trend brings more development opportunities to the dairy industry and provides consumers with a greater variety of choices to meet their needs in different occasions and time periods.