The largest producer of stevia Reb-M in the world

A popular natural sweetener in the US market

Time ：2023-04-25

The sweetener market in the United States is driven not only by increasing consumer demand for natural and healthy alternatives, but also by the rising prevalence of diabetes and obesity, shifting consumer preferences toward low-calorie and low-sugar diets, and growing awareness of the harmful effects of artificial sweeteners.In the U.S. sweetener market, stevia as a natural sweetener has gained popularity in recent years due to its zero calories and low glycemic index.

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Zevia launch in the US -- A New opportunity for stevia beverages

Time ：2022-08-01

Stevia heat resistance, acid resistance, alkali resistance, good stability; Good solubility, easily soluble in water and alcohol; Stable nature, not easy to mildew, long shelf life; Taste sweet, sweet but not greasy, with unique cool, sweet characteristics; The food safety has been recognized by JECFA, FDA and EFSA.In Europe and the United States, there have been a large number of stevia "Internet celebrities" new sugar reduction food and beverage. Zeiva is even available in America. China is a major producer of stevia accounting for 90% of global output about 11,000 tons a year. At present, the main application of stevia in China is concentrated in stir-fried goods, spicy food, betel nut and other industries. This kind of application scenario has a high tolerance for bitter taste and post-bitter taste.

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What are the changes and significance of the EU's revision of stevia glycoside regulations?

Time ：2021-12-01

In 2011, the European Union officially listed stevia (E 960) as a food additive, allowing its use as a sweetener. Later, the European Union modified the definition of stevia side and stipulated in 2018 that stevia side (E 960) includes 11 kinds of stevia side, reboriside A, reboriside B, reboriside C, reboriside D, reboriside E, reboriside F, reboriside M, Dukeside A, sweet tea side and stevia bisglycoside. The manufacturing process consists of two main stages, the first stage involves preliminary purification of water extract from stevia leaves and the second stage involves recrystallization purification of stevia glycosides.

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Health Canada approves Reb M from stevia leaves for food and beverage use

Time ：2021-11-29

Health Canada's Food Board recently approved stevia containing the stevia side "Rebaudioside M" (RebM) as a high-intensity sweetener in food and beverages. On January 15, 2016, the Company announced that RebM was approved for use in the food and beverage category under the same conditions of use as steviol glycosides previously permitted in Canada.

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The opening ceremony of China Agricultural University Xinghua Healthy Food Industry Research Institute and food industry Forum was held in Xinghua

Time ：2018-04-13

President Sun Qixin of China Agricultural University, President Hu Xiaosong of College of Food Science and Nutrition Engineering of China Agricultural University, Vice President Chen Wei of Jiangnan University, President Hu Qiuhui of College of Food Science and Engineering of Nanjing University of Finance and Economics, Secretary Li Weiguo of Xinghua Municipal Committee and relevant leaders attended the event.

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How did stevia go mainstream?

Time ：2018-02-05

A natural sugar substitute called stevia apparently has no calories, no carbohydrates, and doesn't cause blood sugar spikes. That's great. Is it true?For some people, mention stevia and you're likely to get odd looks, like you can't grasp some unknown language.But stevia - a plant used as a sweetener for centuries in Paraguay and Brazil - can now be found in many UK supermarkets. In the United States, it's much more common.It promises to be a "miracle sweetener" and "the holy grail of the food industry" due to its natural origins and claimed health benefits.

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The world recognizes stevia

Time ：2018-02-05

As consumers become more aware of the importance of maintaining a healthy lifestyle, natural products such as stevia have sprung up in the food and beverage market. Stevia has been used as a sweetener in food and drink since centuries ago in Paraguay. In overseas markets, the use of stevia has been embraced by the leaders of several brands to play their part in combating the rising prevalence of obesity and its associated hygiene conditions.

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4 Natural sweeteners with Healthy Benefits

Time ：2017-09-16

Breaking a sugar addiction is hard for some people. But given the dangers of sugar, it's worth the effort. Fortunately, there are also natural sweeteners that can be found with some health benefits. Not only are they low in calories, low in fructose, and very sweet in taste.It's a popular low-calorie sweetener. It's derived from a plant called stevia. Stevia leaves contain a variety of sweet compounds, among which stevia side and stevia side are the main ones. These two compounds are hundreds of times sweeter than the same amount of sugar. Despite its sweetness, stevia contains almost no calories.

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Purecircle announces the launch of the website for the Global Stevia Institute

Time ：2017-05-18

Purecircle in Chicago, Illinois in the United States, founded the global stevia information platform (www.globalsteviainstitute.com). To help consumers and food producers provide comprehensive stevia information, the platform will provide accurate stevia lovers, consumers, and the food industry. The Institute employs Dr. Keys-thomas Ayoob as its executive director. Dr. Ayoob is a pediatric nutritionist with over 25 years of experience. Dr. Ayoob, who is also a clinical professor of pediatrics at Albert Einstein Hospital in the Bronx, New York, will lead scientific advisory panels from around the world to conduct stevia research.

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British Chancellor of the Exchequer George Osborne announced Tuesday that he will introduce a tax on sugary drinks to fight obesity

Time ：2016-02-18

The UK has one of the highest sugar intakes in the West. A report by Cancer Research UK earlier this year suggested that if current trends continue, nearly three-quarters of adults in the UK will be overweight or obese by 2035. British Chancellor of the Exchequer George Osborne announced Monday that he will introduce a tax on sugary drinks, which has been dubbed the "fat tax" by the media, in an effort to fight obesity.

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Talk about the sweetness multiple of stevia -- and the communication between stevia users

Time ：2015-06-12

For example, sucrose, which enters the mouth and is dissolved by saliva into a sucrose solution. The sucrose solution in the mouth then quickly penetrates into taste cells through tiny channels in the taste buds on the tongue, reaching receptors for taste cells. Sucrose interacts with receptors that send signals to the brain, and humans experience sweetness. The whole process is extremely fast, taking only about three milliseconds.

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Stevia disrupts traditional markets

Time ：2015-05-15

The plant-based sweetener stevia has quietly gained traction with consumers and is upending established traditional sweeteners in the marketplace, according to a new report from Mintel and LeatherheadFood Research.In 2009, only 5 percent of food and beverage products introduced to the market using high-intensity sweeteners used plant-based sweeteners entirely alone (another 2 percent used a mixture of artificial and plant-based sweeteners). By 2013, by contrast, the market share of plant-based sweeteners jumped to 15 percent (another 3 percent used a mix of artificial and plant-based sweeteners). In North America, plant-based sweeteners accounted for 28 percent of product launches between 2011 and 2013.

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Coca-Cola's "natural" "mid-calorie" Stevia soda takes on Pepsi NEXT

Time ：2015-02-12

The stevia industry has been keeping its eyes open for years. Whether it's Coca-Cola or Pepsi, their announcements, sample testing, and patent preparation are all crucial benchmarks for the development of the stevia industry. For the two largest soft drink brands in the world, there is a consensus that the truly substantial development of the stevia industry depends on the launch and market acceptance of either Coca-Cola or Pepsi's stevia drink brands. This will not only greatly increase consumption, but more importantly, make stevia accessible to hundreds of millions of consumers around the world.

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Debate: Can stevia be considered natural? The labelling debate in Europe is ongoing

Time ：2014-09-19

The active component of stevia is stevia glycoside, which is extracted from the natural stevia leaves. After resin exchange, the plant extract is finally separated and purified, in which methanol and ethanol are used as solvents. As a result, some EU member states are debating whether stevia can be labelled as natural. Stevia can't be produced without the leaves going through the extraction process described above."This issue is critical for marketing stevia products in certain member states of the European Union,""However, in the European Union's EFSA, there is no unified definition of 'pure natural'."Anne Robin, director of regulations at Leatherhead Food Research Centre,

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New York Mayor to ban large bottles of sugary Drinks? Stevia is laughing

Time ：2013-06-08

Mike Bloomberg, New York's mayor, in early May announced plans to ban the sale of large bottles of sugar-based drinks in restaurants, cinemas and food trucks.The aim, according to a document, is to fight the growing epidemic of obesity. Statistics show that: In New York City, 58 percent of adults and nearly 40 percent of school students are now obese or overweight.Sugary drinks are to blame for more than half of the increase in obesity rates in the city over the past 30 years, and about a third of New Yorkers drink them every day, according to the city's health department. Converting the amount of sugar in the drink into regular sugar cubes, every 470ml bottle of the drink is equivalent to 27 sugar cubes, and the 1.5-litre drink contains a staggering 86 cubes.

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News

A popular natural sweetener in the US market

Zevia launch in the US -- A New opportunity for stevia beverages

What are the changes and significance of the EU's revision of stevia glycoside regulations?

Health Canada approves Reb M from stevia leaves for food and beverage use

The opening ceremony of China Agricultural University Xinghua Healthy Food Industry Research Institute and food industry Forum was held in Xinghua

How did stevia go mainstream?

The world recognizes stevia

4 Natural sweeteners with Healthy Benefits

Purecircle announces the launch of the website for the Global Stevia Institute

British Chancellor of the Exchequer George Osborne announced Tuesday that he will introduce a tax on sugary drinks to fight obesity

Talk about the sweetness multiple of stevia -- and the communication between stevia users

Stevia disrupts traditional markets

Coca-Cola's "natural" "mid-calorie" Stevia soda takes on Pepsi NEXT

Debate: Can stevia be considered natural? The labelling debate in Europe is ongoing

New York Mayor to ban large bottles of sugary Drinks? Stevia is laughing

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